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Away From Home

Monday, August 01, 2005

Western Kansas is boring?

Breaking news: Western Kansas is boring! Stop the presses!

Residents in two Kansas communities are angry over a radio spot for the Kansas Lottery that suggests their towns are boring.

The Kansas Lottery is partnering with several Kansas radio stations to promote its Great Escape Hybrid Doubler tickets. The promotion gives listeners a chance to call in or register online for chances to win the tickets, trips or prizes such as concert tickets or spa treatments.

But WIBW is changing its ad promoting the game after it angered tourism officials in Garden City and Cawker City. Written by staff at the Topeka radio station and approved by the Kansas Lottery, the ad promised a lucky winner two tickets to a Kansas City Royals game and free admission to Worlds of Fun, both in Missouri.

"94.5 Country and the Kansas Lottery considered giving away an intimate rendezvous to Cawker City," the ad said, "but a giant ball of twine just isn't too romantic. So, we decided on a great escape to Kansas City."

It continues: "We also toyed with the idea of a getaway to Garden City, but nobody could actually say that with a straight face," the ad says.


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